Hyderabad, June 11th, 2025 — FUJIFILM India, a pioneer in healthcare imaging and diagnostics, has officially launched its nationwide CSR campaign titled ‘Find It Early, Fight It Early’, aimed at raising breast cancer awareness. The campaign was inaugurated in the presence of Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, who joins as the official Campaign Ambassador.
This initiative, in partnership with Apollo Foundation as the implementation agency, will span 24 cities across India, targeting over 1.5 lakh women. The goal is to educate, empower, and encourage early detection of breast cancer through structured community outreach, health screenings, and on-ground sensitization activities conducted by trained educators.
Ms. Upasana Kamineni Konidela emphasized the importance of the campaign, stating,
“As healthcare leaders, we have a responsibility to not only treat illness but prevent it through awareness and access. FUJIFILM India’s CSR campaign addresses the critical need for early breast cancer detection, especially in areas where stigma and lack of awareness persist. We must act before it’s too late.”
India continues to face a growing burden of breast cancer. According to the National Cancer Registry Program by ICMR, breast cancer accounts for around 14% of all cancers diagnosed among women, with 1 in 29 women at risk in their lifetime. Late detection—often due to misinformation, cultural barriers, and limited healthcare access—remains a serious challenge.
FUJIFILM India’s campaign tackles this issue with a culturally sensitive, grassroots approach. Through workshops, self-examination education, and open discussions, women will be empowered to prioritize their health and seek timely care.
Speaking on the initiative, Mr. Koji Wada, Managing Director, FUJIFILM India, said,
“At FUJIFILM India, we strive to blend technology with compassion. ‘Find It Early, Fight It Early’ is our commitment to community well-being and early diagnosis. This campaign reflects our Group purpose of ‘Giving Our World More Smiles’ and our dedication to saving lives through awareness and innovation.”
The campaign is aligned with FUJIFILM Group’s Sustainable Value 2030 Plan, focusing on health equity and access for underserved populations. With this initiative, FUJIFILM India continues to pave the way toward inclusive healthcare, enabling women from all walks of life to take control of their health and future.
