National, 23 April 2025: Entrepreneur Jason Kothari has returned to entertainment and created Mythik, a new tech-first global entertainment company from India. Mythik’s vision is to tell Eastern mythology, history and folktales to a worldwide audience for the first-time and create the ‘Disney from the East’. These ancient stories have a total built-in audience of 3.5 billion people globally and will be brought to life in a modern, immersive way using cutting-edge technology. Mythik’s mission is to tell these legendary stories in a way that is impactful and inspires happiness, peace, and hope.
“Global entertainment has been dominated by Hollywood and Western stories. It’s time to share Eastern stories – our history, culture, values, and greatest legends – with the world, leveraging cutting-edge technology across all aspects of the business to create a new tech-first entertainment company,” says Kothari, Founder of Mythik.
Kothari is an experienced entrepreneur and turnaround CEO in entertainment and technology. While a Wharton college student, he acquired his childhood favourite comic book company Valiant Entertainment out of bankruptcy and became the CEO at 24 years old. He recruited the management team behind the historic Marvel Entertainment turnaround and led the turnaround of Valiant, resulting in the sale of the company to China-based DMG Entertainment for $100 million. Kothari was an Executive Producer of the Valiant character-based movie ‘Bloodshot’ starring Vin Diesel by Sony Pictures.
Following this, Kothari was CEO of Softbank-backed Housing.com, where he led the transformation of the company and merger with a News Corp portfolio company to create the $350 million industry leader in India. In addition, he was CSIO of Softbank-backed Snapdeal, which was valued at $6.5 billion, where he played a lead role in the turnaround of the company from a $20 million monthly loss to a profit, a first for an Indian e-commerce company. He was also CEO of FreeCharge, where he led the strategic sale of the company to Axis Bank.
In addition to his executive leadership roles, Kothari has been actively guiding established businesses. He serves on the Board of Directors of Emaar India, which owns $3 billion in real estate assets and was chaired by the founder H.E. Mohamed Alabbar. He was also on the Board of Directors of Balaji Telefilms, advising the founding family, and Jordan-based Al Tibbi. In addition, he was on the Executive Committee of Noon, which raised $1 billion in initial funding, advising the founder, and a senior advisor to Softbank, where he worked with the founder Masayoshi Son and former President Nikesh Arora.
A national bestselling author, Kothari wrote ‘Irrationally Passionate’, published by HarperCollins India. His journey in entertainment began when he was 15 years old as a Production Assistant for ‘Jackie Chan: My Stunts’ at Media Asia Films.
About Mythik:
Mythik is a tech-first global entertainment company with a vision to bring Eastern mythology, history and folktales to a worldwide audience for the first-time and create the ‘Disney from the East’. With a total built-in audience of 3.5 billion people globally, these ancient stories will be brought to life in a modern, immersive way using cutting-edge technology. Founded by entrepreneur Jason Kothari, Mythik’s founding team also includes former senior leaders from Disney, Netflix, Amazon Studios, Jio, Tencent, among others.
